If your campaign just got hit, it’s time to hit back. SpeakEasy Digital can help you fight back fast with our pre-loaded digital banners that you can modify, target, and deploy in just hours. We’ve secured additional premium inventory, and with SpeakEasy Digital your campaign gains access to the big digital ad exchanges you need to build…
All over America first time candidates are running and winning.
If you are managing one of these political campaigns or helping to manage one—remember, everyone started somewhere.
We have worked hard to present to you just how simple this really is. But, here’s the hardest part of running a coherent online campaign.
You are telling a story in many, many parts—and it is easy for you to get lost in all this and forget to help your voters hear a coherent narrative. If you are getting lost, just imagine how the voters feel.
Because it can be targeted, because it can allow voters to respond immediately, and because it is in general a lower-cost tool than traditional advertising, digital ads are taking off in politics and are a larger and larger portion of a winning campaign’s overall budget.
But be careful. You need to consider your “media mix”.
Unlike traditional advertising—like TV or direct mail—digital and social media are powerful Direct Response tools.
That means your political digital advertising strategy can ask people to give, join, register to vote or attend an event.
To adequately access the very large audience controlled by Google’s YouTube and other networks you must produce video content.
Perhaps you have noticed that Facebook is increasingly optimized for video content. And if you want to use tools like ads on premium on-demand video sites, you also need video content.
Our political ad buying team is burning the midnight oil — and they have secured another five million impressions of premium online inventory.
This political ad inventory will be placed on sites like CNN, Hulu, or your local newspaper.
At this point, your Grandmother might be more likely to be on Facebook than your 18-year-old niece. They can both vote. So the idea that social media is just for young voters just isn’t borne out by the facts.
Young people are increasingly opting out of traditional cable and watch less and less traditional broadcast television, which means social and digital media are more and more vital for reaching voters under age 40. But that doesn’t mean older voters are not on social media or can’t be reached by digital channels.
According to the researchers at PEW, 77% of American voters are online every day. And in addition, 43% are online several times a day, while 26% reported being online nearly constantly. Building up organic followers through high-traffic sites like Facebook, Twitter and Instagram allows you to create an audience you can communicate with, for free, on your schedule.
The difference between spam and viral content comes down to a simple difference: do you care about it?
One powerful way to help make sure your audience cares is to make sure you are using the powerful tools online that help you target voters based on their interests.
Does a spam email make you want to buy a product? Are you just thrilled to get a pre-recorded robocall from someone you don’t know? What about an unsolicited text?
You get the point. If unsolicited and irrelevant content annoys you, it is going to annoy voters when you do it to them.
In the beginning stages, focus on the quality, not quantity, of your online supporters. Don’t worry—we will get to how you can spend money effectively on ads. But first, one more tip on how to make sure voters come to you rather than block you.
By now it seems a bit old-fashioned, but the most important thing you can do to build a strong online campaign is to build a basic political campaign website that is optimized for mobile, and update it regularly with relevant information.
If a voter called to volunteer on your campaign, you would call them back right away and thank them and plug them into the campaign—right?
When a supporter makes a donation, you immediately thank them if you want to ever get another donation from that supporter—and keep a friend. When someone leaves you a voicemail, you work hard to return that call the very same day. When you talk to voters, you try to remember the names of spouses, where the kids go to school and what they mentioned when you knocked on their door last.
This is it – three weeks before Election Day and now things are getting serious. In most states, ballots are already being cast. Your campaign is in crunch time – and you are asking the question – “what do I need to do to win my political campaign?”
Voter registration deadlines are coming fast with Election Day on November 6th almost here. Political campaigns are in the homestretch now and the approaching cut off for registration is an important message to use in your Get Out The Vote efforts. Urgency is an effective motivator of human choice, and there’s nothing like a ticking clock…
Here’s the very bad news – most political campaigns are buying their digital advertising in a way that means higher rates, limited reach and poor access to premium inventory. And in a close race, these mistakes could be the difference between winning and losing.
With over two billion users on Facebook each month and 500 million “Instagrammers” every day, Facebook and its affiliate platforms are increasingly becoming the most sought after platforms to advertise and connect with an audience through paid digital media. However, in recent months, there have been a number of changes to Facebook’s advertising platform and political advertising sector…
Meet SpeakEasy’s newest team member, Isabella Jaye.
Here is the hard truth – the campaign that raises the most money almost always wins – as in 91% of the time in Congressional races, and even more often in down-ballot elections.
It isn’t just that more money means more ways to drive your message, although that certainly helps. Raising an army of donors means a campaign is generating an army of validators, volunteers and supporters willing to amplify your message.
TargetSmart and SpeakEasy Partner to Power Down-Ballot Races TargetSmart Announces Collaboration with SpeakEasy Political to Deliver Top of the Ticket Digital Tools to Down Ballot Campaigns
37 states currently have online voter registration programs in place that allow voters to complete the voter registration process online. Not only does online registration simplify the process of becoming a voter, it also provides campaigns the unique opportunity to effectively connect voters to registration resources at an affordable price point.
Former Speaker of the House Tip O’Neill was fond of telling anyone who would listen, (particularly his many biographers) that the foundational election campaign lesson in his long and successful political career was simple – ask everyone.
We recently received tons of positive feedback from SpeakEasy’s digital program webinar, What to Get Right & What Can Go Wrong in Your Digital Program This Cycle. This inspired us to create another webinar that highlights 10 of the most essential aspects of any digital campaign. We hope that these takeaways will give you actionable advice to…
At SpeakEasy, our goal is to help democratize the political process by demystifying the art and science of political campaigning. We help candidates and causes troubleshoot digital programs and get ahead of common mistakes. In our most recent webinar – we shared our experiences in running large-scale digital programs, to help guide attendees on what…