Our costs for banner ads are priced at a $10 CPM, meaning you pay $10 per thousand impressions (times a voter sees your ad). That is a fixed cost. Variables that increase or decrease costs are a) the number of voters reached and b) the length of your campaign. On SpeakEasy Digital, you can set your own budget based on how many voters you’d like to reach over a set period of time. You are in control.