How can you guarantee you’re targeting local voters in my community or region, and not someone in another zip code or state?

We’ve taken great care to ensure that your ads are being seen by the right people in the right place. To start, we use geo-fencing, which limits the geographic area in which your ads are shown. Secondly, we use a process called on-boarding or “cookie matching,” which uses the national voter file to cookie match voters in the file. This combination ensures that we are serving your ads to exactly the right voters.