Should we be running the same ad the whole time we’re doing digital advertising?

If you have the funds, we recommend creating 3-4 different digital ad campaigns, each using different ad creative (designs and messaging) throughout your campaign. For example, you could create Bio Ads to introduce yourself, Issue Ads to drive home an issue that you’re running on, Endorsement Ads to lend credibility to your campaign and Get-Out-the-Vote ads to drive your voters to the polls. The key is to make sure there is enough time and inventory to get all messages in before election day (our product allows you to set schedule and budget around available inventory, so you can better plan).