What is the most effective way to target voters?

It depends on how many voters are in the area that you are trying to target. For example, for any area with under 20,000 voters, you should broaden your reach to make sure the maximum number of people see your ads. If you are targeting an area with over 20,000 voters, we suggest using our data filters to hone in on your exact voter target. For example, if you know know you need to reach Democrats who are female, over 35, and likely to vote, our targets can help you pinpoint those voters.