We go to great lengths to ensure that your ads are seen on brand-safe websites suitable for mainstream consumption. Our filters guarantee that your ads will appear only on local and national websites that are campaign-appropriate and campaign-safe in terms of their content. Sites may include news, sports, entertainment, retail and more.
Because we target voters, not specific websites, your ads will appear on websites that your voter targets are viewing. In other words, once we target a voter that’s a match for your campaign, your ads will appear on the sites that voter visits, but only if those sites are deemed appropriate by our filters.
We use industry standard ad serving platforms including Google Doubleclick, as well as third-party tracking services like Integral Ad Science and Double Verify to ensure that all your ads are running properly and that they are not appearing on sites they shouldn’t.